Total number of dating sites
One in every ten American adults has used an online dating site or a mobile dating app.We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.Notably, Americans ages 65 and older are now twice as likely to know someone who uses online dating than they were in 2005 (24% of seniors now know an online dater, compared with 13% who did so eight years ago).Similarly, college graduates and the relatively affluent are especially likely to say that they know someone who has met a spouse or long-term partner via online dating—and once again, nearly every major demographic group is more likely to know someone who has done this compared with eight years ago.For the first time in our 2013 survey we asked specifically about the use of these cell phone dating apps.Among those who use cell phone apps, 7% say that they have specifically used a dating app on their phone.Although online dating sites are relatively common among a range of age cohorts, mobile dating apps are primarily popular with Americans in their mid-20s through mid-30s.
Perhaps unsurprisingly, people who have used online dating themselves have positive views about the process compared with the overall population.
Since 45% of all Americans are app users, that means that 3% of the overall adult population has used a cell phone dating app at one point or another.
Similarly, 6% of smartphone owners have used a mobile dating app.
The typical (median) online dating site user is 38 years old, while the typical (median) dating app user is 29 years old—nearly a decade younger.
Although the proportion of Americans who say that they personally use online dating has not changed dramatically since 2005, familiarity with online dating through others (i.e., knowing someone who uses online dating, or knowing someone who has entered into a relationship via online dating) has increased significantly over that time.