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He was cast as Kabir "Bunny" Thapar, a commitment-phobic photographer, a character Kapoor found to be an extension of himself.
When Mukerji narrated the then-untitled script of the film to him, Kapoor came up with the title himself.
The series of financial failures continued with his next release, the Anurag Kashyap-directed crime drama Bombay Velvet, based on the historian Gyan Prakash's book Mumbai Fables, which also starred Anushka Sharma and Karan Johar.
Ritika Bhatia of Business Standard found Kapoor's part to be a departure from his previous roles, writing that he "does test the waters with methodical sincerity but his portrayal lacks depth on occasion".
Rajeev Masand noted that Kapoor "struggles with a badly-defined role" and NDTV's Anupama Chopra concluded: "Ranbir tries hard to salvage the film, dropping his shirt several times but even his lovingly shot chest can’t save the film." Following an item number in the children's film Chillar Party (2011), Kapoor took on the role of Janardhan "Jordan" Jakhar in Imtiaz Ali's Rockstar, a drama that follows the journey of an aspiring musician from a humble background to international stardom.
In preparation for the role, Kapoor lived with a Jat family in Pitam Pura and studied their mannerisms.