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There are a number of very valid reasons for choosing a well-defined market niche.
Though the term "secretarial service" has a strong degree of consumer recognition, it's no longer an appropriate description of the industry.
In addition to students, the academic community may also be a source of business (think professors who need word processing, editing and proofreading services for their books and articles).
As the number of small businesses continues to grow, so does your potential market.
Over the span of the 20th century, the administrative demands of doing business have grown tremendously, creating a need for secretarial and clerical support.
With the advent of desktop computers and increasingly sophisticated office equipment, the skill and knowledge requirements of secretaries have also increased.