Tinder's primary companion site has been Facebook, as Tinder users were originally required to connect their Facebook profiles to their Tinder accounts for verification and profile details.Using Facebook, Tinder is able to build a user profile with photos that have already been uploaded.Boost allows users to make their profile the most visible profile in their area for thirty minutes, showing such profiles first to other nearby users.Tinder claims its users can receive up to ten times as many profile views as usual while Boost is active. Non-subscribers and Tinder Plus subscribers who want more Boosts can purchase additional Boost actions.The selections a user makes are not known to other users, unless two individuals swipe right on each other's profiles.However, once you have matches on the app, the user is able to send personal photos, called "Tinder Moments", to all matches at once, allowing each match to like or not like the photos.Tinder was launched in 2012 within startup incubator Hatch Labs, and both attended the University of Southern California and became online entrepreneurs at the same time.Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed a "double opt-in" system could be created to potentially alleviate the stress of meeting new people.
If two users like each other it then results in a "match" and they are able to chat within the app.Rad has also said Tinder filled a gap in the availability of social platforms for meeting strangers, rather than connecting with people a user already knows.By May 2013, Tinder was one of the top 25 social networking apps online, based on frequency of use and number of users.In November 2016, Tinder introduced more options for gender selection. a members-only service, offering their most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls.In the app's settings, users now have the option to type a word that best fits their gender identity. This is an optional service offered to Tinder Plus users that costs an additional fee as a paid subscription.